See How Much You Can Save
Annual Credit Card Processing Volume
$/yr.
Potential Annual Savings with CashVue ATM
Switch to CashVue ATM machines and reclaim thousands in annual processing fees—critical savings for Reno's hospitality, casino, and tourism businesses handling constant cash flow.
How the Cash Discount Program Works
In Reno’s bustling 24/7 casino economy and high-traffic hospitality sector, cash remains king—especially around gaming floors, entertainment venues, and the countless tourist corridors that feed our city’s visitor economy. Our system automatically applies a small service fee to all card transactions, but when a customer chooses to pay with cash, the service fee is waived, rewarding them with an instant discount that keeps them coming back. Whether you’re operating near the University of Nevada Reno campus, in the Midtown District’s thriving restaurant scene, at the Tahoe Reno Industrial Center, or anywhere else in the Reno-Sparks area, you keep the full sale amount—no more paying out of pocket for card fees.
✔ 100% compliant with Visa, Mastercard, and processor guidelines
✔ Automated fee adjustments built into your POS or terminal
✔ Transparent signage and receipt language included
✔ Compatible with countertop, wireless, and tablet POS systems
Benefits to Your Business
Eliminate Up to 100% of Processing Fees
In Reno’s thriving casino and hospitality sector, where gaming floors and entertainment venues process thousands of cash transactions daily, credit card fees can drain margins faster than a busy shift at the Grand Sierra Resort. Our cash discount program drastically reduces or eliminates your processing costs altogether.Increase Profit Margins
Whether you operate a Downtown Reno restaurant, a Midtown District retail shop, or a hospitality-adjacent business, keeping more of each sale without raising prices strengthens your bottom line.Encourage Cash Payments
Reno’s workforce—from casino employees and warehouse workers at the Tahoe Reno Industrial Center to university staff and tourism visitors—routinely carries cash for gaming, tipping, and entertainment. Incentivize these natural cash payers to skip the card, reducing chargebacks and processing delays.Easy Setup and Integration
Our team programs your terminal and provides all signage—no tech headaches. We handle the complexity so you focus on serving customers in your South Reno location, Northwest Reno storefront, or anywhere across the Reno-Sparks area.Fully Compliant and Transparent
Stay aligned with card network rules and Nevada consumer regulations, protecting your business reputation and customer trust.
Ideal For:
Retail Shops & Boutiques
Salons & Spas
Restaurants & Cafés
Auto Repair & Service Providers
Convenience Stores & Liquor Shops
Mobile Vendors & Pop-Up Events
Reno’s 24/7 casino and hospitality economy demands constant cash flow—keep more of it with CashVue’s Cash Discount Program.
Whether you’re operating in Downtown Reno’s gaming corridors, the Midtown District’s growing retail scene, or the Sparks Marina area’s tourist-heavy venues, our Cash Discount Program lets you eliminate processing fees while serving the cash-dependent preferences of casino employees, hospitality workers, and Lake Tahoe-bound visitors.
Contact Us Today and start redirecting those payment processing costs directly to your profits—no hidden fees, no complications.
Frequently Asked Questions (FAQs)
Q: Is the cash discount program legal?
A: Yes. Cash discount programs are 100% legal in all 50 states and fully compliant with Visa, Mastercard, and federal guidelines when implemented correctly. In Reno’s thriving casino and hospitality sector, where cash transactions remain central to gaming floors and entertainment venues, this compliance framework protects your business while encouraging the cash flow that keeps downtown and the Midtown District’s establishments running smoothly..Q: Will I need to raise prices?
A: No need to raise prices across the board. The terminal automatically adds a small service fee to card purchases and removes it when customers pay with cash. For Reno’s retail shops, salons, and hospitality businesses operating in neighborhoods like Victorian Square and South Reno, this means you maintain competitive pricing while recapturing the processing costs that eat into margins—especially important given the seasonal tourism spikes around Lake Tahoe and year-round visitor traffic through the airport corridor..Q: How are customers informed?
A: We provide clear signage and receipt disclosures so customers understand the small service fee and their option to avoid it by paying with cash. Reno’s diverse workforce—from casino employees and hospitality staff to university students and warehouse workers in the Tahoe Reno Industrial Center—responds positively to transparent pricing that lets them choose the method that works best for them..Q: Does this affect my accounting or taxes?
A: No. The full sale amount is recorded as usual. The service fee is itemized on receipts but does not alter how your revenue is booked. Whether you’re operating in downtown Reno’s professional services district or Summit Ridge’s growing retail corridors, your accounting remains straightforward and your tax obligations unchanged..Q: What kind of businesses benefit most?
A: Retailers, salons, restaurants, convenience stores, and any business with frequent card usage benefit greatly—especially those with thin margins. In Reno, this includes establishments around the casino gaming floors, hospitality venues catering to Lake Tahoe visitors, independent retailers throughout Northwest Reno and the Old Southwest neighborhoods, and food service businesses serving the university community and logistics workers at the region’s warehousing facilities..
